Creating Your Twitter Account
We all know Twitter is important – it’s the brand new frontier in communication. A few hundred years ago, you had to go out and meet your customers, the telephone began the telemarketing and customer service era, television allowed for TV ads and the internet made it possible to market through search engines, banner ads and organize customer service by e-mail.
Now Twitter allows customers and businesses communicate faster than before whether it relates to customer service, advertising or sales.
Setting up a Twitter account is simple, so I don’t need to run you through that, but I can provide you with some useful tips:
1. Keep your username short – With only 140 characters available, people only have a short amount of space to message you. If your username is long, their messages must be shorter. So the top tip is: Keep it short, keep it simple.
2. Consider your username – Should it be business orientated or personal? In some cases, customers prefer to hear from a real person. Using your own name will help personalize your messages. However if you’ve already built a strong brand for your business, then you may want to use your business name over your personal name.
3. Avoid embarrassing usernames! This is a big one, your Twitter account represents you as a person or your business/organization. Be sure that you want to stick with your username, because you’re going to be using it for a long time!
