Metamesh / Detroit, Mi

As a web developer, my job was simple: Code the designs provided. Now as a freelancer, things have suddenly become much more complicated. Not only do I now need to continue doing my job, but also maintain a strong web-presence – And it’s no longer enough to just have a website.

Well, you’ve heard blogging can help your business, but why? In no time at all blogging has gone from geek-speak to mainstream web. Everyone has a blog, and this is exactly why your business needs one too.

What is blogging exactly? In it’s simplest form, blogging is just regularly updating content. Software such as Wordpress provide fantastic platforms and easy access to this form of marketing.

Why Should You Start Blogging?

So why should you blog? How can it help your business? The main reason is simple, everyone else is. Including your competitors. Of course, blogging brings many other advantages too:

• Raises brand awareness
• Increases traffic to your website
• Low cost marketing
• Helps build a solid SEO (Search Engine Optimization) foundation
• Builds relationships with your customers, clients or prospects
• Helps position you or your company as a thought leader within your particular niche.

A blog will allow you to share your thoughts, opinions and knowledge related to your industry. It will help install trust and confidence in you, your business and your products or services. A well-written article on a product can turn a reader into a customer, which is an extremely valuable tool for business. So please, if you have a small business, consider blogging!